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Moog Announces Discontinuation of Little Phatty Analog Synthesizer
September 9th, 2013
Synthesizer Continued Legacy of Dr. Bob Moog, While Helping Establish Continued Innovation of Moog Music
ASHEVILLE, NC – September 9, 2013 – Moog Music today announced the discontinuation of the Little Phatty Stage II analog synthesizer. Moog plans to continue building a limited quantity of units at their factory in downtown Asheville while parts and materials last, which is not expected to be more than two months. The Little Phatty was released in 2006 as a tribute to the life and legacy of Moog Music founder and synthesizer pioneer, Bob Moog. Following the passing of Dr. Moog, The Little Phatty was the first Moog synthesizer designed by Moog Music's Chief Engineer, Cyril Lance.
“After Bob’s passing, we faced the immense challenge of creating a new synthesizer that would embody the values that we all treasured in Bob," Lance recalls. “We worked around the clock to develop an instrument that was founded on his continually forward-looking view of synthesis."
Over the course of its seven year production run, the Little Phatty has gone through three incantations including The Tribute, Stage I, and Stage II editions. During that time, the Little Phatty has become one of the best selling professional analog synthesizers in history. Its sonic impact on modern music can be heard on thousands of records, and its signature swooped-back silhouette can be seen in top recording facilities around the world as well as on the stages of internationally touring musical acts such as Rush, Jack White, Queens of The Stone Age, No Doubt, Bernie Worrell and the hit shows American Idol, Nashville and Portlandia.
“The Little Phatty represented a key foundational element in what would become the future of Moog Music," said Michael Adams, Moog Music President & CEO. "It was the synthesizer that proved to the world that Moog Music would continue to create market leading, forward-thinking synthesizers. The fact that the Little Phatty remains an industry standard instrument for artists and producers to this day, is a testament to its design.”
The Little Phatty Stage II is still available in limited quantities at stocking dealers in standard and custom colors while supplies last. For pricing and availability, please visit www.moogmusic.com/dealers.
Mini Documentary and Promotional Incentives
Moog Music released a mini-doc entitled Moog Lives. Play On.: The Making of the Little Phatty today which can be viewed on the Moog website. In the video, Moog Music President Mike Adams, Chief Engineer Cyril Lance, and Product Development Specialist Steve Dunnington recall how the Little Phatty came to life, the challenges that were faced when Dr. Moog fell ill, and how they were eventually overcome to create this one of a kind instrument.
Bron: http://www.moogmusic.com/news/moog-announces-discontinuation-little-phatty-analog-synthesizer
Moog Announces Discontinuation of Little Phatty Analog Synthesizer
September 9th, 2013
Synthesizer Continued Legacy of Dr. Bob Moog, While Helping Establish Continued Innovation of Moog Music
ASHEVILLE, NC – September 9, 2013 – Moog Music today announced the discontinuation of the Little Phatty Stage II analog synthesizer. Moog plans to continue building a limited quantity of units at their factory in downtown Asheville while parts and materials last, which is not expected to be more than two months. The Little Phatty was released in 2006 as a tribute to the life and legacy of Moog Music founder and synthesizer pioneer, Bob Moog. Following the passing of Dr. Moog, The Little Phatty was the first Moog synthesizer designed by Moog Music's Chief Engineer, Cyril Lance.
“After Bob’s passing, we faced the immense challenge of creating a new synthesizer that would embody the values that we all treasured in Bob," Lance recalls. “We worked around the clock to develop an instrument that was founded on his continually forward-looking view of synthesis."
Over the course of its seven year production run, the Little Phatty has gone through three incantations including The Tribute, Stage I, and Stage II editions. During that time, the Little Phatty has become one of the best selling professional analog synthesizers in history. Its sonic impact on modern music can be heard on thousands of records, and its signature swooped-back silhouette can be seen in top recording facilities around the world as well as on the stages of internationally touring musical acts such as Rush, Jack White, Queens of The Stone Age, No Doubt, Bernie Worrell and the hit shows American Idol, Nashville and Portlandia.
“The Little Phatty represented a key foundational element in what would become the future of Moog Music," said Michael Adams, Moog Music President & CEO. "It was the synthesizer that proved to the world that Moog Music would continue to create market leading, forward-thinking synthesizers. The fact that the Little Phatty remains an industry standard instrument for artists and producers to this day, is a testament to its design.”
The Little Phatty Stage II is still available in limited quantities at stocking dealers in standard and custom colors while supplies last. For pricing and availability, please visit www.moogmusic.com/dealers.
Mini Documentary and Promotional Incentives
Moog Music released a mini-doc entitled Moog Lives. Play On.: The Making of the Little Phatty today which can be viewed on the Moog website. In the video, Moog Music President Mike Adams, Chief Engineer Cyril Lance, and Product Development Specialist Steve Dunnington recall how the Little Phatty came to life, the challenges that were faced when Dr. Moog fell ill, and how they were eventually overcome to create this one of a kind instrument.
Bron: http://www.moogmusic.com/news/moog-announces-discontinuation-little-phatty-analog-synthesizer
